Amitabh Bachchan retweeted a video announcement of KBC12. Sony TV tweeted, “Har cheez ko break slack sakta hai standard sapno ko break nahi slack sakta hai. Aapke sapno ko udaan dene phir se aa rahe hain @Srbachchan lekar #KBC12. Selections shuru honge 9 May raat 9 baje se sirf Sony TV standard.”