Social media erupted when Akshay Kumar apologized and resigned as a brand ambassador for an elaichi firm that also sells cigarettes. The withdrawal of a celebrity from a brand’s advertising campaign very immediately after signing on is rare.
“I am sorry,” Kumar stated in his message. I’d want to apologize to all of my admirers and well-wishers. Your reply over the last several days has had a profound impact on me. While I have not and will not advocate cigarettes, I appreciate your sentiments in light of my relationship with Vimal Elaichi. “I take a step back in the spirit of humility.”
He also opted to give his full campaign money to a good cause. The complete amount of my endorsement money will be donated to a deserving charity, I have decided. The brand has the right to continue to show the adverts until the contract’s lawful duration has expired binding on me expires, but I vow to be exceedingly cautious in making future decisions.
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The industry appreciates his generosity and believes it will improve his reputation. “With Akshay Kumar doing this, people will start looking carefully at the brand they are affiliated with,” says ad expert Prahlad Kakkar. This will undoubtedly have a good influence on his brand image. It’s caused quite a stir. He was reminded of his commitment to never support a gutkha brand, and he promptly resigned. It is an excellent example. People that sell liquor need to wake up and smell the coffee right now.”
Taran Adarsh, a trade expert, agrees and considers it a “good development.” He believes Kumar’s action would “improve the actor’s image.” “Fans will, of course, start responding when their favorite celeb doesn’t behave in real life the way they believe they should,” Adarsh continues.
