Bhushan Kumar, who had little success with Prabhas’ Radhe Shyam, explained why other south films, like RRR and KGF 2, fared so well at the box office.
Following the unprecedented success of KGF Chapter 2 and RRR in the Hindi sector, Hindi film producers are attempting to decipher the formula that is allowing the south industry to churn out one pan-Indian hit after another, while Bollywood appears to be struggling to attract audiences into theatres. Bhushan Kumar of T-Series, who is looking forward to the release of Bhool Bhulaiyaa 2, hopes that the Kartik Aaryan picture will change the tide for Hindi films.
In a recent interview, Bhushan said that audiences want to experience larger-than-life movies on the big screen, which seems to be why Pushpa: The Rise, KGF 2, and RRR were successful. Bhushan had previously produced Prabhas’ Radhe Shyam, which he said: “did not work.” Bhushan said Bollywood Hungama about the south hits, “If you look at the three songs, they are all masala entertainment.” They are not just for the multiplex crowd or the mass public. They are just performers. They contain music, action, heroism, and the mother factor, much like our 90s movies. All of those components have been magnified. They’re doing it on a grand basis, and it’s working.”
He said that Hindi films like War and Tiger Zinda Hai achieved the same thing, which is why they were successful. He went on to say that for any genre of cinema to succeed in today’s world, it must be scaled up. “Aap Jahan mass entertainer ko scaling Kam karoge to log film dekhne Nahi Jayenge,” he remarked. (When you scale down a mass entertainer, people stop watching.)”
He made the observation that people need “scale,” in addition to “entertainment, music, and humor.” Comedy hai toh appropriate badi comedy chahiye, action hai toh bada action chahiye. (If there is action, they want it large; if there is humor, they want it huge.)”
Bhushan meant that the public does not care about the realistic viewpoint of circumstances while viewing larger films, and he referenced a scene from KGF 2 in which everyone is firing at each other yet no one is shot. He reiterated that if the same event had been demonstrated on a lesser scale, no one would have believed it. It was declared by him that “Heroism is returning” (Heroism has made a comeback). According to Bhushan, another reason for the films’ popularity is their excellent one-liners delivered with passion.
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