Boman Irani believes his film Jayeshbhai Jordaar, starring Ranveer Singh, should have performed better at the box office. He said that once the film was published on OTT, many referred to it as a “good movie.”
Boman Irani co-starred alongside Ranveer Singh in the May 13 release Jayeshbhai Jordaar. The film performed poorly at the box office, collecting barely 12 crores in its first weekend. On its first day, it gathered 3 crores throughout India. In a recent interview, Boman expressed surprise at the film’s box office failure. He went on to say that Jayeshbhai Jordaar’s OTT release was beneficial to the film since the public reaction was great.
According to Boman, the film business is in a ‘flux’ era. He used the example of Jayeshbhai Jordaar, which did not function theatrically but was well-received by viewers after its OTT distribution, to demonstrate how ‘we are in a state of change.’
“It should’ve done higher numbers, I don’t understand why it didn’t,” Boman said of the picture. A lot is going on that we don’t comprehend. The film is now available on Netflix, and people are asking, ‘Hey, this is a wonderful movie, why didn’t it (work)?’ What more can I say… Everything lacks a definite answer. Was it the marketing, or was it something else? I’m not sure. ‘Nobody knows anything,’ claimed William Goldman, an American screenwriter. Why isn’t every film a smashing success if we knew?”
Boman appeared in Jayeshbhai Jordaar as Ranveer’s father, Pruthvish Patel, a family patriarch who supports female foeticide. It was directed by Divyang Thakkar, and it was produced by Yash Raj Films.
When questioned about the recent trend of Hindi films failing to fare well at the box office, Boman said that “everything comes in waves.” He said that, although Hollywood has had its ups and downs, the film is here to stay.
“If something goes wrong, people will learn from their mistakes because they care about their money, their reputation, and doing things right. We move on after learning from our errors. This occurred even in Hollywood when the TV came on. People have said that they will not go to the movies. So the producers sought to make theatres large by making Ben-Hur and The Ten Commandments, and people came back… People adore film because of the stars, the thrills, and the larger-than-life vibe. It’s a tidal wave, and we’ll ride it out “Boman said.
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