Tara Sutaria, a multi-faceted actress, has been named the face of Olay India’s premium skincare collection, which includes serums and moisturizers including Retinol, Luminous, and Regenerist.
“Tara, who wears many hats from acting to singing and dancing, is recognized for her down-to-earth demeanor, natural charisma, and self-assured attitude that every woman can relate to. Young women nowadays are bold and defy traditional standards. They are always taking risks, pursuing their ambitions, and pushing the limits. The company, which has captured the hearts of young women over the years with inspiring campaigns like #FaceAnything and #GlowUpNoMatterWhat, wants to keep this attitude alive of womanhood through its new association with the young star,” the company said.
“Tara Sutaria is a role model for young women across India,” says Rohini Venkateswaran, Vice President, Olay India. Her elegant, effervescent, and approachable demeanor will not only match the brand’s concept but will also offer a distinctive touch that will foster long-term consumer relationships. Olay has always been a supporter of women’s confidence, and this relationship is a step forward in that direction. We’re excited to start this new chapter with Tara.”
“I’ve always thought of Olay as a brand that not only understands a woman’s skin requirements but goes beyond being a friend and confidante,” Tara Sutaria said of her collaboration with Olay. This is something I really identify with as a young Indian woman, and I am pleased to be Olay’s new brand ambassador. I’m honored to be able to carry on this heritage by encouraging women to be their best selves and to feel confident and attractive in their own flesh at all times.”
